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Eta kniga posvyashchena prakticheskomu ispol'zovaniyu sily doveriya v biznese, prichem imenno v nashih sovremennyh realiyah, kogda nikto nikomu ne doveryaet. Dmitriy Norka rasskazyvaet o doverii ne kak o cennosti, a kak ob instrumente, kotoryy pozvolyaet dostigat' bol'shih vysot kazhdomu, kto im pol'zuetsya. On ne prosto prizyvaet chitateley uchityvat' interesy klientov i kontragentov, no i ob"yasnyaet, pochemu eto vygodno. Nizkiy uroven' doveriya - eto neobhodimost' tratit' bol'she vremeni i sil na peregovory i soglasovaniya, na strogoe soblyudenie «tekhnik zakrytiya» i prochih pravil. Net doveriya - kompanii teryayut resursy. Etu mysl' avtor donosit na samyh raznyh urovnyah (napravlennost' biznesa, sistemnye processy, struktura, korporativnaya kul'tura) i primenitel'no k samym raznym situaciyam.
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