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Our unpredictable and constantly changing world is shaken by the COVID-19 pandemic, tormented by economic crises and social conflicts. At the same time, the voices demanding from business social responsibility and involvement in the life of society are becoming louder. One of the most influential management gurus, Tom Peters, believes that under these conditions, true leaders must nurture and maintain a culture of trust, personal growth, innovation, and true equality in organizations. This book contains 75 principles of effective and humane entrepreneurship. The author tells how to increase the involvement of people in the work and contribute to their development, whether we are talking about the staff of a small coffee shop or a huge corporation. The author also offers practical tips and self-examination tasks that are useful (and easy) to complete in order to understand where you are now on the path to excellence and how to proceed.
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