David Seaman

Dirty Little Secrets of Buzz (eBook, ePUB)

How to Attract Massive Attention for Your Business, Your Product, or Yourself

• Format: ePub

Produktbeschreibung

"Excellent reading for those who are interested in publicizing a cause, a book, a blog, or just about anything. "

Bookfoolery and Babble

"Seaman gave The Buzz some tips on how we could become internationally famous. If it doesn't work, we're going to hold a Paris Hilton rally."

The Arizona Republic

"Seaman's advice to politicians: "If you're not cool, don't try to be cool. Most people in their 20s and 30s don't need [you] to make us laugh. We already have comedians who do it."

TheHill.com

Practice the Black Art of BUZZ

Would you like to spark a media frenzy ... for free? Do you want to jumpstart your sales and profile in a jaw-dropping way? How would you feel about unleashing your message on the entire world?

In Dirty Little Secrets of Buzz, veteran promotional stunt-planner David Seaman reveals a brand-new, counterintuitive approach to traditional marketing and PR. Find out how controversy, scandal-mongering, and social networking can turn your message into a viral sensation.

Inside are sixty-one secrets for getting millions of eyeballs turning toward you or your business, including:

• Enemies are more important than friends
• A dog and a blog can increase repeat customers
• Put MySpace, Facebook, and the social networking revolution to work for you
• Google juice: hot links from highly rated sites
• TV doesn't make you - you make you
• Get ten thousand visitors for free through StumbleUpon

Dirty Little Secrets of Buzz is a powerful how-to collection of all the secrets no one talks about - secrets you won't find in any other marketing book or program.

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Produktdetails

• Verlag: Sourcebooks Inc
• Seitenzahl: 240
• Erscheinungstermin: 1. Oktober 2008
• Englisch
• ISBN-13: 9781402233302
• Artikelnr.: 39951335

Autorenporträt

David Seaman is a full-time writer, blogger, and media personality. Seaman is the founder of Shutterline Interactive, a vehicle for rapidly deploying new publicity stunts. He has appeared on numerous TV and radio programs, including CNN Headline News, CBS Radio News, and FOX's The Morning Show, and has been quoted in countless publications all over the world.