Jeroen Geelhoed, Salem Samhoud, Nur Hamurcu

Creating Lasting Value (eBook, ePUB)

How to Lead, Manage and Market Your Stakeholder Value

• Format: ePub

Produktbeschreibung

The consequences of a primary focus on shareholders over the last few decades has emphasized that that a new model of value creation is necessary. Today's economy demands organizations that create value, not only for shareholders but also for customers, employees, leaders and society. Businesses that face up to this challenge by focusing on all the stakeholders involved will be far more successful in the long term than those driven purely by seeking to deliver the maximum return on shareholder investment. Creating Lasting Value shows readers how to achieve lasting results by channeling efforts into three key areas. It demonstrates how to lead the value, manage the value, and market the value.
The successful organizations of the future will be those that can put these principles into practice: this book shows you how.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 320
• Erscheinungstermin: 3. Dezember 2013
• Englisch
• ISBN-13: 9780749471187
• Artikelnr.: 40101625

Autorenporträt

Jeroen Geelhoed, Salem Samhoud, Nur Hamurcu

Inhaltsangabe

Introduction and Summary
THE FOUNDATIONS OF VALUE CREATION
01 Value for everyone
What is value?
Value for whom?
African management: Ubuntu
Europe: the rise of the Rhineland model
The USA: Conscious Capitalism
Greater value for all means greater value for each individual
Review and preview
02 The waves of value
Lead the Value
Manage the Value
Market the Value
Making the waves concrete
Review and preview
03 Starbucks
How it all began
Growth
Pain
Whirlwind, January to June 2008
In the mud, July to December 2008
Perseverance, January to June 2009
Entrepreneurship, July to December 2009
The waves of value at Starbucks
Review and preview
WAVE 1 : LEAD THE VALUE
04 Mobilize energy
What happens here?
Urgency and excitement
Sources for urgency and excitement: the value analysis
The energy of the boss
What it is not
Review and preview
05 Take ownership
Ownership at the top
What Carlos Ghosn did
Leading coalition
Let customers and employees participate: online and en masse
What all of this brings us
Review and preview
06 Set direction
Alignment
Discover your vision
Achmea Health Insurance: vision process in a merger process
The business transformation model
Ristorante D'O radically changes its business transformation model
Brand positioning
The strategy map
Translating the strategy: no need for reams of paper
Review and preview
Wrap-up: Lead the Value
WAVE 2: MANAGE THE VALUE
07 Make it happen and improve
Live the vision and the brand
Executing the strategy
Empower entrepreneurship
Review and preview
08 Zappos.com
Results
Lead the Value at Zappos
Manage the Value at Zappos
Review and preview
Wrap up: Manage the Value
WAVE 3: MARKET THE VALUE
09 Inspire others
Don't impress, be inspirational
Inspire who?
Showing
Sharing
Inspiration obstacles
Review and preview
10 Interface
What a simple customer question can do
Mount Sustainability: how to get to the top?
Climbing mount Sustainability with the first five fronts
Inspiring others with Mission Zero
Results Interface
Review and preview
Wrap-up: Market the Value
MAKING EVEN BIGGER WAVES
11 Change holistically
Leadership and team
Manage the change
Leadership and change management at AkzoNobel Deco Spain
Cultural breakthroughs
Review and preview
12 Dr V
Life only starts after retirement
Give sight to everyone
A brilliant business transformation model
The leadership of Dr V
Transfer of leadership
Epilogue
Acknowledgements
References
Index