The business practice of recent decades shows that any changes in organizations meet with less resistance if the culture that has developed in the company has been taken into account in their implementation. You are holding in your hands a book about a brand new discipline that will make the life and work of many leaders easier: corporate anthropology. Using the tools of classical anthropology accumulated over decades, Daniel Brown and Itske Kramer show how to understand the characteristics of corporate culture and appreciate all the subtleties of the relationship between various departments. You will receive the necessary knowledge and skills for effective company management, you will be able to identify the true motivation of employees and remove barriers to the implementation of management decisions.
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