Charles Marsh

Classical Rhetoric and Modern Public Relations (eBook, ePUB)

An Isocratean Model

• Format: ePub

Produktbeschreibung

This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 208
• Erscheinungstermin: 7. Mai 2013
• Englisch
• ISBN-13: 9781136242632
• Artikelnr.: 38267348

Autorenporträt

Charles Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas, US.

Inhaltsangabe

1. Isocrates and Modern Public Relations: An Overview 2. Sophrosyne and
Dikaiosyne: Isocrates' Concentric Ethics 3. Peitho: An Isocratean Model of
Persuasion 4. Homonoia: Isocratean Rhetoric and Public Relations' Social
Harmony Frameworks 5. Koinos Bios: Isocratean Rhetoric and the Reflective
Paradigm 6. Logos and Dunamis: Isocratean Rhetoric and Postmodern Public
Relations 7. Syggrammata: Isocratean Planning and New Media 8. Paideia:
Isocrates' Rhetorical Education 9. Antilogia: Speaking Against Isocrates
10. Mimesis: Rediscovering Isocrates