Charles Marsh

Classical Rhetoric and Modern Public Relations

An Isocratean Model

• Broschiertes Buch

Produktbeschreibung

This book presents the value of Isocratean rhetoric as an instructive antecedent of modern public relations, showing how Isocratean rhetoric can inform the fields of ethics, persuasion, education, strategic planning, new media, postmodern practices, and paradigms such as excellence theory, communitarianism, fully functioning society theory, and reflection.

Produktdetails

• Verlag: Taylor & Francis Ltd (Sales)
• Seitenzahl: 208
• Erscheinungstermin: 10. Oktober 2016
• Englisch
• Abmessung: 229mm x 152mm x 11mm
• Gewicht: 286g
• ISBN-13: 9781138233829
• ISBN-10: 113823382X
• Artikelnr.: 46767607

Autorenporträt

Charles Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas, US.

Inhaltsangabe

1. Isocrates and Modern Public Relations: An Overview 2. Sophrosyne and Dikaiosyne: Isocrates
Concentric Ethics 3. Peitho: An Isocratean Model of Persuasion 4. Homonoia: Isocratean Rhetoric and Public Relations
Social Harmony Frameworks 5. Koinos Bios: Isocratean Rhetoric and the Reflective Paradigm 6. Logos and Dunamis: Isocratean Rhetoric and Postmodern Public Relations 7. Syggrammata: Isocratean Planning and New Media 8. Paideia: Isocrates
Rhetorical Education 9. Antilogia: Speaking Against Isocrates 10. Mimesis: Rediscovering Isocrates