Steven Orla Kimbrough, Hoong Chuin Lau

Business Analytics for Decision Making (eBook, PDF)

• Format: PDF

Produktbeschreibung

The first complete text suitable for use in introductory Business Analytics courses, this book establishes a national syllabus for an emerging first course at an MBA level. There are three levels of knowledge that those who work with business analytics need to understand: encoding, solution design, and analytics: post-solution analysis. This book is about all three levels. For much of the book, the authors emphasize analytics and de-emphasize representation and encoding so students will have plenty to sink their teeth into regardless of how much computer programming experience they have.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 330
• Erscheinungstermin: 3. September 2018
• Englisch
• ISBN-13: 9781315362595
• Artikelnr.: 54790881

Autorenporträt

Steven Orla Kimbrough, The Wharton School, University of Pennsylvania, Philadelphia, USA

Hoong Chuin Lau, School of Information Systems, Singapore Management University, Singapore