Business Analytics for Decision Making - Kimbrough, Steven Orla; Lau, Hoong Chuin
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The first complete text suitable for use in introductory Business Analytics courses, this book establishes a national syllabus for an emerging first course at an MBA level. There are three levels of knowledge that those who work with business analytics need to understand: encoding, solution design, and analytics: post-solution analysis. This book is about all three levels. For much of the book, the authors emphasize analytics and de-emphasize representation and encoding so students will have plenty to sink their teeth into regardless of how much computer programming experience they have.

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Produktbeschreibung
The first complete text suitable for use in introductory Business Analytics courses, this book establishes a national syllabus for an emerging first course at an MBA level. There are three levels of knowledge that those who work with business analytics need to understand: encoding, solution design, and analytics: post-solution analysis. This book is about all three levels. For much of the book, the authors emphasize analytics and de-emphasize representation and encoding so students will have plenty to sink their teeth into regardless of how much computer programming experience they have.
Autorenporträt
Steven Orla Kimbrough, The Wharton School, University of Pennsylvania, Philadelphia, USA Hoong Chuin Lau, School of Information Systems, Singapore Management University, Singapore