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Grow a Profitable and Lasting Business on Your Terms If you've started a business, you know that the journey toward success can be both invigorating and confusing, so where can you find advice that is practical and focused but still as playful and passionate as you are? Look no further than this book, which combines solid business expertise with a right-brain perspective that inspires creativity and innovation. Jennifer Lee's fresh, empowering approach emphasizes taking action and continually improving to achieve extraordinary long-term results. Building Your Business the Right-Brain Way…mehr
Grow a Profitable and Lasting Business on Your Terms If you've started a business, you know that the journey toward success can be both invigorating and confusing, so where can you find advice that is practical and focused but still as playful and passionate as you are? Look no further than this book, which combines solid business expertise with a right-brain perspective that inspires creativity and innovation. Jennifer Lee's fresh, empowering approach emphasizes taking action and continually improving to achieve extraordinary long-term results. Building Your Business the Right-Brain Way offers real-world-tested techniques that can benefit all sorts of businesses, whether you're a sole proprietor running a coaching practice, a crafter looking to license products, a wellness professional with a team of employees, or any creative soul making a meaningful difference with your work. You'll discover how to: . assess your business's unique "ecosystem" . build your brand and attract, engage, and keep ideal customers . develop new income streams that better leverage your time and resources . promote your products and services with authenticity and ease . grow your team (virtual and in-person) and manage staff and vendors . establish infrastructure and procedures to keep operations running smoothly . carve out vital white space to pause, reflect, and celebrate Includes play sheets and color illustrations to inspire action and propel your success
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Right-brain entrepreneur Jennifer Lee is a certified coach, writer, artist, yogini, and the founder of Artizen Coaching. Before pursuing her own passions full-time, she consulted for ten years for companies such as Gap Inc., Accenture, Sony, and HP, helping leaders and organizations manage change. As a director of executive development for Gap Inc., she led onboarding and coaching programs for those at the level of vice president and up. She grew her private coaching business in her spare time, and in 2006 Jennifer made the leap from corporate America to entrepreneurship after realizing she needed to stop living her own dream on the side. Now she is on a mission to empower people to awaken their innate creativity and make a living doing what they love. When she's not coaching, writing, or leading groups, she's either painting up a storm, reading in her hammock, practicing yoga, making arts and crafts, or indulging in a midday nap (one of the fabulous perks of being self-employed). Jennifer holds a bachelor's degree in communication studies from UCLA and a master's degree in communication management from USC. She lives in the San Francisco Bay Area with her creative, rather left-brain husband and their adorable beagle mix. For creative inspiration and more information on Jennifer's coaching, workshops, e-courses, and innovative products, visit Artizencoaching.com and Rightbrainbusinessplan.com.
Inhaltsangabe
Contents Foreword by Michael Port Part I. The Lay of the Land 1. Your Creative Business Is a Work of Art Defining Your Own Success 2. Tending Your Entrepreneurial Ecosystem Is Your Business Blooming and Booming? Part II. Setting the Stage for Yourself and Your Right Peeps 3. Taking a Stand and Making an Impact What’s Your Core Message? 4. Attracting, Engaging, and Learning from Your Right Peeps Cultivate Connection, Community, and Customers Part III. Getting Down to Business 5. Packaging Your Gifts and Crafting Your Offer Switch from Selling to Serving 6. Let’s Do Launch Campaigns, Communications, and Calendars to Promote Your Offers 7. Making More Moola Optimize Opportunities for Ongoing Earning Part IV. Sustaining Your Success 8. In Good Company Growing Your Team and Getting Support 9. Smooth Sailing Systems Make Day-to-Day Operations a Breeze 10. Embracing Ease Creating Calm amid the Chaos of Life Conclusion Optional Right-Brain Business Plan Exercises to Reference Resources Featured Right-Brain Entrepreneurs Acknowledgments Index About the Author Join the Right-Brain Business Revolution
Contents Foreword by Michael Port Part I. The Lay of the Land 1. Your Creative Business Is a Work of Art Defining Your Own Success 2. Tending Your Entrepreneurial Ecosystem Is Your Business Blooming and Booming? Part II. Setting the Stage for Yourself and Your Right Peeps 3. Taking a Stand and Making an Impact What’s Your Core Message? 4. Attracting, Engaging, and Learning from Your Right Peeps Cultivate Connection, Community, and Customers Part III. Getting Down to Business 5. Packaging Your Gifts and Crafting Your Offer Switch from Selling to Serving 6. Let’s Do Launch Campaigns, Communications, and Calendars to Promote Your Offers 7. Making More Moola Optimize Opportunities for Ongoing Earning Part IV. Sustaining Your Success 8. In Good Company Growing Your Team and Getting Support 9. Smooth Sailing Systems Make Day-to-Day Operations a Breeze 10. Embracing Ease Creating Calm amid the Chaos of Life Conclusion Optional Right-Brain Business Plan Exercises to Reference Resources Featured Right-Brain Entrepreneurs Acknowledgments Index About the Author Join the Right-Brain Business Revolution
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