"Advice, exercises, and real-world examples for small-business owners and self-employed artists for establishing solid business practices, growing and expanding, and troubleshooting problems. Addresses finding, marketing to, and keeping customers; working with staff and vendors; strategic planning, goal setting, and brand building; and taking time to celebrate"--Provided by publisher.
"Advice, exercises, and real-world examples for small-business owners and self-employed artists for establishing solid business practices, growing and expanding, and troubleshooting problems. Addresses finding, marketing to, and keeping customers; working with staff and vendors; strategic planning, goal setting, and brand building; and taking time to celebrate"--Provided by publisher.
Jennifer Lee is the founder of Artizen Coaching and the bestselling author of The Right-Brain Business Plan, which has helped tens of thousands of entrepreneurs around the world launch their creative businesses. Before pursuing her own passions full-time, she consulted for ten years for Fortune 500 companies such as Gap Inc., Accenture, and HP, helping leaders and organizations manage change. She lives in the San Francisco Bay Area.
Inhaltsangabe
Contents Foreword by Michael Port Part I. The Lay of the Land 1. Your Creative Business Is a Work of Art Defining Your Own Success 2. Tending Your Entrepreneurial Ecosystem Is Your Business Blooming and Booming? Part II. Setting the Stage for Yourself and Your Right Peeps 3. Taking a Stand and Making an Impact What’s Your Core Message? 4. Attracting, Engaging, and Learning from Your Right Peeps Cultivate Connection, Community, and Customers Part III. Getting Down to Business 5. Packaging Your Gifts and Crafting Your Offer Switch from Selling to Serving 6. Let’s Do Launch Campaigns, Communications, and Calendars to Promote Your Offers 7. Making More Moola Optimize Opportunities for Ongoing Earning Part IV. Sustaining Your Success 8. In Good Company Growing Your Team and Getting Support 9. Smooth Sailing Systems Make Day-to-Day Operations a Breeze 10. Embracing Ease Creating Calm amid the Chaos of Life Conclusion Optional Right-Brain Business Plan Exercises to Reference Resources Featured Right-Brain Entrepreneurs Acknowledgments Index About the Author Join the Right-Brain Business Revolution
Contents Foreword by Michael Port Part I. The Lay of the Land 1. Your Creative Business Is a Work of Art Defining Your Own Success 2. Tending Your Entrepreneurial Ecosystem Is Your Business Blooming and Booming? Part II. Setting the Stage for Yourself and Your Right Peeps 3. Taking a Stand and Making an Impact What’s Your Core Message? 4. Attracting, Engaging, and Learning from Your Right Peeps Cultivate Connection, Community, and Customers Part III. Getting Down to Business 5. Packaging Your Gifts and Crafting Your Offer Switch from Selling to Serving 6. Let’s Do Launch Campaigns, Communications, and Calendars to Promote Your Offers 7. Making More Moola Optimize Opportunities for Ongoing Earning Part IV. Sustaining Your Success 8. In Good Company Growing Your Team and Getting Support 9. Smooth Sailing Systems Make Day-to-Day Operations a Breeze 10. Embracing Ease Creating Calm amid the Chaos of Life Conclusion Optional Right-Brain Business Plan Exercises to Reference Resources Featured Right-Brain Entrepreneurs Acknowledgments Index About the Author Join the Right-Brain Business Revolution
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