Sean Larkan

Brand Strategy and Management for Law Firms (eBook, ePUB)

• Format: ePub

Produktbeschreibung

The success or failure of your firm is determined by how your clients and employees view your brand - simple. An effective brand strategy that is clearly understood and supported throughout your firm is crucial if you want to attract and retain profitable clients and sustain a talented workforce. Brand Strategy and Management for Law Firms report provides a comprehensive framework and guidelines for developing a brand strategy tailored to your firm. Packed with key concepts, practical tools, tips and advice this report will give you an understanding of brand and how it can be developed and strengthened as your firm's most invaluable asset. Specifically, this report will help you to: * Understand the key elements of personal brands, firm brand, and the employment brand - and how they relate to each other; * Align your brand strategy with your overall firm strategy, vision and values; * Realise the importance of brand names, icons or logos, design and aesthetics; * Understand the key brand considerations when using online channels - websites, blogs, LinkedIn, Twitter and Facebook; * Create a customised brand stress-test and make improvements to strengthen your firm's brand accordingly and ensure its success; * Get partners and staff on board to support and grow your brand; and * Avoid brand mistakes and overcome the common challenges - including recommended steps for managing your brand before, during and following a merger. Brand Strategy and Management for Law Firms features insightful case studies, examples and expert contributions from the likes of Norton Rose South Africa, DLA Phillips Fox, Lex Mundi, Lex Africa and more - They reveal practical tips, lessons learned and mistakes made that will prove invaluable in the development and management of your own brand strategy.

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Produktdetails

• Verlag: Globe Law and Business
• Seitenzahl: 132
• Erscheinungstermin: 30. November 2012
• Englisch
• ISBN-13: 9781787427655
• Artikelnr.: 62948503

Autorenporträt

Sean Larkan BA LLB MBA MPh CMC is a partner in Edge International, the leading specialist consultancy to the global legal profession. He specialises in assisting firms and legal entities with strategic issues including growth, market penetration and dominance, governance and structuring, mergers, and all activities necessary for strategy implementation and getting results. He is responsible for devising the Edge International vision and strategy as well as its brand strategy, and drives their implementation for Edge. He is a former commercial/tax lawyer, is MBA-qualified, an accredited Human Synergistics practitioner and is an internationally-accredited Master Coach. He works closely with firm leadership to get the results they seek and has a deep understanding of management and leadership challenges and methodologies. He specialises in assisting with strategic issues such as performance optimisation, governance and firm structures, growth and competitive market dominance, brand (organisational, employment brand and personal brands), strategy implementation, alignment and stress-testing, and all matters pertaining to partnership, where he has a track record of optimising partner-team (the 'critical cog') performance. Sean has six years' experience providing strategy, leadership and management consulting to professional service firms (PSFs), law firms and businesses and 20 years' experience leading large corporate law firms in Australia, New Zealand and South Africa in managing partner/ CEO roles. Sean has a track record as an innovator in the professional services industry, for example: He established Lex Africa (the oldest and largest network of exclusively African firms - countries); Achieved a first in linking bank mainframes to law firms and developing unique document assembly packages in the 1990s; His unique Brand FusionA' methodology (to get brand understood and to build real brand value); His Responsible Partner (R) program (to optimise partner/professional performance); Capital FabricA' (the most important contribution a partner can make in a firm); and Unique ways of developing vision and strategy, and reporting on performance. Specialties: Law firm review, strategy and planning development at organisation, division and support service sector levels, focused on implementation, achieving dominance and getting results; Organisation/division/department/group/leadership review and development in particular around culture; About the author Performance development, market dominance and growth development, team performance excellence, partner/leader performance and support management; Staff engagement and management systems; Strategic financial management, professional firm governance, unique brand and innovation strategy development. Sean can be contacted through his blog: www.legalleadersblog.com.