Jordan Morrow

Be Data Analytical (eBook, ePUB)

How to Use Analytics to Turn Data into Value

• Format: ePub

Produktbeschreibung

Be Data Analytical is the book organizations and individuals need to understand how to truly use analytics to turn data into valuable insights and drive smarter decision making.

Data needs analytics to turn it into value and for organizations to be truly data-driven, they need to use analytics correctly. However, most organizations do not move beyond the first, most rudimentary stage of analytics. They miss out on the powerful insights and opportunities available with all the four levels of analytics: descriptive, diagnostic, predictive and prescriptive. Be Data Analytical reveals how to supercharge data value through all the four levels of analytics, bringing data to life and enhancing data-driven decision making.

Be Data Analytical examines each of these four levels of analytics in-depth: what they are, why they matter, how they can be used strategically and how they can be implemented. The book also explores how individuals and organizations can improve their skills and performance in each of these areas. Written by a global trailblazer in the world of data literacy, the book shows professionals, managers, leaders and organizations how to use analytics for the successful and strategic conversion of data into value, insight and action.

Produktdetails

• Verlag: Kogan Page
• Seitenzahl: 240
• Erscheinungstermin: 3. Juni 2023
• Englisch
• ISBN-13: 9781398609297
• Artikelnr.: 68113966

Autorenporträt

Jordan Morrow is known as the "Godfather of Data Literacy", having helped pioneer the field by building one of the world's first data literacy programs. He is the founder and CEO of Bodhi Data, served as the Chair of the Advisory Board for The Data Literacy Project and has helped companies and organizations around the world, including the United Nations, build and understand data literacy. Morrow is the author of three books: Be Data Literate, Be Data Driven, and Be Data Analytical, all published by Kogan Page. He is based near Salt Lake City, Utah.

Inhaltsangabe

Chapter
00: Introduction; Section
ONE: Data and analytics; Chapter
01: Defining data and analytics; Chapter
02: Defining the four levels of analytics; Chapter
03: The power of analytics in decision making; Section
TWO: The four levels of analytics
define, empower, understand and learn; Chapter
04: Descriptive analytics; Chapter
05: How are descriptive analytics used today?; Chapter
06: How individuals and organizations can improve in descriptive analytics; Chapter
07: Diagnostic analytics; Chapter
08: How are diagnostic analytics used today?; Chapter
09: How individuals and organizations can improve in diagnostic analytics; Chapter
10: Predictive analytics; Chapter
11: How are predictive analytics used today?; Chapter
12: How individuals and organizations can improve in predictive analytics; Chapter
13: Prescriptive analytics; Chapter
14: How are prescriptive analytics used today?; Chapter
15: How individuals and organizations can improve in prescriptive analytics; Section
Three: Bringing it all together; Chapter
16: Using all four levels of analytics to empower decision making; Chapter
17: Conclusion;