Michael Boyle, Mike Schmierbach

Applied Communication Research Methods (eBook, ePUB)

Getting Started as a Researcher

• Format: ePub

Produktbeschreibung

This third edition is again a practical introduction to communication research methods, foregrounding the role research plays in communication and media industry careers.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 334
• Erscheinungstermin: 10. November 2023
• Englisch
• ISBN-13: 9781000997149
• Artikelnr.: 68969938

Autorenporträt

Michael P. Boyle is a professor in the Department of Communication and Media at West Chester University, USA.

Mike Schmierbach is a professor in the Donald P. Bellisario College of Communications at The Pennsylvania State University, USA.

Inhaltsangabe

1. Basic Principles of Research and a Guide to Using This Book 2. Basic
Concepts of Research 3. Scholarly Research and the Creation of Knowledge 4.
Ethical Research 5. Concept Explication and Measurement 6. Sampling 7.
Effective Measurement 8. Validity 9. Studying People quantitatively 10.
Studying people qualitatively 11. Analyzing texts and other artifacts 12.
Reliability and subjectivity 13. Descriptive Statistics 14. Estimation and
Inference 15. Bivariate and Multivariate Statistics