A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers.
A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers.
Michael P. Boyle is a Professor in the Department of Communication and Media at West Chester University, USA. Mike Schmierbach is an Associate Professor in the Donald P. Bellisario College of Communications at The Pennsylvania State University, USA.
Inhaltsangabe
1. Basic principles of research and a guide to using the book 2. Basic concepts of research 3. Scholarly research and the creation of knowledge 4. Ethical research 5. Concept explication and measurement 6. Reliability and validity 7. Effective measurement 8. Sampling 9. Experiments and threats to validity 10. Survey research 11. Content analysis 12. Qualitative research 13. Approaches to qualitative data analysis 14. Descriptive statistics 15. Principles of inferential statistics 16. Multivariate inferential statistics
1. Basic principles of research and a guide to using the book 2. Basic concepts of research 3. Scholarly research and the creation of knowledge 4. Ethical research 5. Concept explication and measurement 6. Reliability and validity 7. Effective measurement 8. Sampling 9. Experiments and threats to validity 10. Survey research 11. Content analysis 12. Qualitative research 13. Approaches to qualitative data analysis 14. Descriptive statistics 15. Principles of inferential statistics 16. Multivariate inferential statistics
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