Deirdre Breakenridge

Answers for Modern Communicators (eBook, ePUB)

A Guide to Effective Business Communication

• Format: ePub

Produktbeschreibung

This book provides students and professionals with practical answers to important career and communication questions, helping them to communicate successfully in a business setting. Communication expert, Deirdre Breakenridge, examines the ways in which professionals can make the most of their careers in a fast-changing media landscape, offering advice on how new and seasoned executives can utilize and adapt to the latest modes of communication.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 234
• Erscheinungstermin: 27. September 2017
• Englisch
• ISBN-13: 9781351863001
• Artikelnr.: 49354355

Autorenporträt

Deirdre Breakenridge is Chief Executive Officer of Pure Performance Communications, USA, a firm that provides strategic communications consulting for building effective integrated marketing, public relations, and social media programs. She also teaches social media and PR classes at the University of Massachusetts-Amherst, USA and is a LinkedIn Learning Instructor with video courses in PR and marketing.

Inhaltsangabe

Foreword Stephen Waddington
Introduction: Every Modern Communicator Has a Question
1. Learning The Essentials
2. Growing Relationships Built to Last
3. Socializing Your Brand
4. Taking Your Stories to the Next Level
5. Owning Your Brand and Your Reputation
6. Measuring Your Success
7. Giving Back as a Mentor
8. Advancing with More Questions, Answers and Opportunities