Elizabeth A. Tuleja

Intercultural Communication for Global Business (eBook, ePUB)

How Leaders Communicate for Success

• Format: ePub

Produktbeschreibung

As concise and practical as ever, this new edition brings together principles and new theories in intercultural communication, focusing on communication as the foundation for management and global leadership. This book helps readers to build awareness and knowledge, practise mindfulness, and develop communication skills.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 334
• Erscheinungstermin: 30. August 2021
• Englisch
• ISBN-13: 9781000387353
• Artikelnr.: 62386271

Autorenporträt

Elizabeth A. Tuleja, Ph.D., is founder and president of The Intercultural Leader InstituteTM, LLC, an online executive education platform that provides cross-cultural assessment, courses, coaching, and consulting globally. She teaches and consults in the USA, China, and around the world.

Inhaltsangabe

Foreword by Gert Jan Hofstede Part I: Foundations of Intercultural
Communication 1. Culture in Business Contexts Case: Wal-Mart in Germany:
Corporate formula does not fit the German culture Part II: Self-Awareness
in Intercultural Communication 2. Cultural Competence for Leaders Case:
Appropriating the Samoan Culture: Another Nike Cultural Faux Pas 3. Culture
and Identity Case: Cheerios Commercial: 30 Seconds that Caused 30 Days of
Controversy Part III: Concepts of Intercultural Communication 4. Cultural
Frameworks and Foundations Case: Best Buy: Is China Ready for the Big Box?
5. Culture and Context in Communication Case: Target Corporation: The
"Urine Sandal" 6. Culture and Worldview Case: Nike, Inc.: Air Bakin'
Blunder and the Council on American-Islamic Relations 7. Culture and
Cognition Case: Groupon: Advertising at Super Bowl XLV Part IV:
Intercultural Leadership 8. Culture and Leadership Case: Brew Time:
Starbucks in the Indian Market