Larry D. Kelley, Kim Bartel Sheehan

Advertising Management in a Digital Environment (eBook, PDF)

Text and Cases

• Format: PDF

Produktbeschreibung

This book blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of management. This new edition textbook offers an integrated and global approach to Advertising Management, provided by case study analysis.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 202
• Erscheinungstermin: 21. Juli 2021
• Englisch
• ISBN-13: 9781000414059
• Artikelnr.: 62021448

Autorenporträt

Larry D. Kelley is Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA.

Kim Bartel Sheehan is Professor and Director of the Master's in Advertising and Brand Responsibility at the University of Oregon, USA.