Larry D. Kelley, Kim Bartel Sheehan, Lisa Dobias, David E. Koranda, Donald W. Jugenheimer

Advertising Media Planning (eBook, PDF)

A Brand Management Approach

• Format: PDF

Produktbeschreibung

Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning.

---

Dieser Download kann aus rechtlichen Gründen nur mit Rechnungsadresse in A, B, BG, CY, CZ, D, DK, EW, E, FIN, F, GR, HR, H, IRL, I, LT, L, LR, M, NL, PL, P, R, S, SLO, SK ausgeliefert werden.

Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 312
• Erscheinungstermin: 30. Dezember 2022
• Englisch
• ISBN-13: 9781000814569
• Artikelnr.: 66884533

Autorenporträt

Larry D. Kelley is Professor of Advertising at the Jack J. Valenti School of Communication at the University of Houston, USA.

Kim Bartel Sheehan is Professor Emerita at the University of Oregon, USA.

Lisa Dobias is Associate Professor of Practice who has been teaching full-time at the University of Texas-Austin since 1996.

David E. Koranda is a Professor of Practice Emeritus at the University of Oregon USA.

Donald W. Jugenheimer is an author, researcher, consultant, and educator. He has authored or co-authored 20 books.