Anne M. Cronin

Advertising and Consumer Citizenship (eBook, ePUB)

Gender, Images and Rights

• Format: ePub

Produktbeschreibung

Using a variety of print advertisements,this exciting and provocative study explores how the consumer is created in terms of sex, race and class. Essential reading for all those interested in issues of consumption, citizenship and gender.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 192
• Erscheinungstermin: 5. Juli 2005
• Englisch
• ISBN-13: 9781134595174
• Artikelnr.: 42686990

Autorenporträt

Anne M. Cronin

Inhaltsangabe

Introduction 1. The Individual
the Citizen and the Consumer 2. Advertising Knowledges 3. Advertising
Texts and Textual Strategies 4. Branding Vision: Advertising
Time and Privilege 5. Female Visions: Advertising
Women and Narrative 6. Visual Epistemologies and New Consumer Rights