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It is commonly accepted that we live in a society increasingly dominated by consumerism, where what we are is expressed by what we buy, and that advertising is one of the primary means through which we absorb these meanings. In this exciting and provocative study, Anne Cronin uses a close analysis of a variety of print advertising to highlight gender's organising function in the contemporary culture of the image and to explore the articulation between the sexed, classed and racialised construction of the consumer which advertising creates and the figure of the citizen produced by contemporary political discourses of identity and belonging across Europe.
Using a variety of print advertisements,this exciting and provocative study explores how the consumer is created in terms of sex, race and class. Essential reading for all those interested in issues of consumption, citizenship and gender.
Using a variety of print advertisements,this exciting and provocative study explores how the consumer is created in terms of sex, race and class. Essential reading for all those interested in issues of consumption, citizenship and gender.