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Miikka Leinonen dives into the evolving business landscape where the intangible - data, AI, digital twins, emotions, creativity, knowledge, brand, and culture - increasingly dictates success over the tangible. Leinonen offers a theoretical framework and practical tools for navigating this shift, emphasizing the symbiosis between material and immaterial assets. This book is essential for leaders, consultants, and facilitators looking to innovate, grow, and thrive by embracing the intangible. Its insights are crucial for anyone aiming to lead in tomorrow's business world, making it a must-buy for forward-thinking professionals.