Ignatius Ekanem

Broschiertes Buch

Writing a Business Plan

A Practical Guide

Beschreibung

Resourcing new ventures is-all important for entrepreneurs, and creating a successful business plan can be make or break when it comes to attracting investment. Written by an experienced academic and consultant, this book provides a concise guide for producing the optimal business plan.

Business plans are vital when it comes to making strategic decisions and monitoring progress. Writing a Business Plan is designed to teach you how to write your business plan without relying on someone else or internet templates. It will take you through each stage of business-plan writing, with chapters on generating ideas; describing business opportunities; drawing a business road map; and considering marketing, financial, operations, HR, legal and risk. The book includes a range of features to assist you, including worked-through examples.

This unique book provides a one-stop shop for entrepreneurs and students of entrepreneurship to hone their skills in writing a useful and comprehensive business plan.

Autor

Ignatius Ekanem is Senior Lecturer in Business Management at Middlesex University Business School, London. Dr Ekanem specialises in economic regeneration and small-business research, with particular focus on the financial management practices of small and medium-sized businesses.

Produktdetails

• Routledge Focus on Business and Management
• Verlag: Routledge / Taylor & Francis
• Seitenzahl: 136
• Erscheinungstermin: 31. März 2021
• Englisch
• Abmessung: 216mm x 140mm x 8mm
• Gewicht: 167g
• ISBN-13: 9780367788179
• ISBN-10: 0367788179
• Artikelnr.: 61211415

Rezensionen

"This book provides an interesting yet detailed insight about writing business plans. It utilises practical examples to explain the processes involved in writing a business plan: Recommended for undergraduate and postgraduate students, academics and practitioners." - Dr Ellis Osabutey, Senior Lecturer, Business School, Middlesex University London, UK

"A must have book for aspiring entrepreneurs, practioners, academicians and students alike - engaging, easy to follow and complex concepts have been explained in plain and simple English!" - Dr Lakshmi Narasimhan Vedanthachari, Senior Lecturer (Professional Practice), Middlesex University Business School.

"This book is practical and concise; and provides useful tips on writing a business plan. The book is suitable for students on business courses and also for budding entrepreneurs seeking finance. " - Dr Christopher J Moon FRSA FHEA, Senior Lecturer and multiple award winning eco and social entrepreneur

"This book offers a well needed and necessary step-by-step practical guide on effective business planning" - Dr Louise Boulter, Senior Lecturer, Business School, Middlesex University London, UK