Ignatius Ekanem

Writing a Business Plan

A Practical Guide

• Gebundenes Buch

Produktbeschreibung

Resourcing new ventures is all important for entrepreneurs and creating a successful business plan can be make or break when it comes to attracting investment. Written by an experienced academic and consultant, this book provides a concise guide for producing the optimal business plan. Emphasising the importance of planning for growth as well as start-up, the book helps readers to explore key areas such as profitability, market analysis and investment. This unique book provides a one-stop shop for entrepreneurs and students of entrepreneurship to hone this vital skill.

Produktdetails

• Routledge Focus on Business and Management
• Verlag: Taylor & Francis Ltd
• Seitenzahl: 134
• Erscheinungstermin: 6. Juni 2017
• Englisch
• Abmessung: 223mm x 144mm x 15mm
• Gewicht: 288g
• ISBN-13: 9781138206021
• ISBN-10: 1138206024
• Artikelnr.: 48524981

Autorenporträt

Ignatius Ekanem is Senior Lecturer in Business Management at Middlesex University Business School, London. Dr Ekanem specialises in economic regeneration and small-business research, with particular focus on the financial management practices of small and medium-sized businesses.

Inhaltsangabe

1. Introduction to this book
2. The contents of a business plan
3. Introduction to the business plan
4. Idea generation
5. Business strategy
6.Market research and marketing
7. Financing the business
8. Operations management
9. HR-related tasks and legal compliance
10. Risk analysis, growth and exit planning
11. Conclusion
Appendices
1. Example of finding a gap in the market: Tony Stone and Stoats Porridge
Bars
2. Example of turning a hobby into a business: Lawton Dancewear
3. Business plan template
4. Sample business plan (1) - WorldFood Enterprises
5. Sample business plan (2) - Suzan Joseph Associates Ltd
6. An example of mission statement
7. An example of vision statement