Ignatius Ekanem

Writing a Business Plan (eBook, ePUB)

A Practical Guide

• Format: ePub

Produktbeschreibung

Business plans are vital when it comes to making strategic decisions and monitoring progress. Writing a Business Plan is designed to teach you how to write your business plan without relying on someone else or internet templates. It will take you through each stage of business-plan writing, with chapters on: generating ideas; describing business opportunities; drawing a business road-map; and considering marketing, financial, operations, HR, legal, and risk. The book includes a range of features to assist you, including worked through examples.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 134
• Erscheinungstermin: 14. Juli 2017
• Englisch
• ISBN-13: 9781315465791
• Artikelnr.: 48786779

Autorenporträt

Ignatius Ekanem is Senior Lecturer in Business Management at Middlesex University Business School, London. Dr Ekanem specialises in economic regeneration and small-business research, with particular focus on the financial management practices of small and medium-sized businesses.

Inhaltsangabe

1. Introduction 2. The contents of a business plan 3. Introduction to the
business plan 4. Idea generation 5. Business strategy 6.Market research and
marketing 7. Financing the business 8. Operations management 9. HR-related
tasks and legal compliance 10. Risk analysis, growth and exit planning 11.
Conclusion