Win - Luntz, Frank
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The "New York Times"-bestselling author of "Words That Work" explains how communication excellence equals success, and how top performers in all areas of American life win by utilizing superb communication skills adopting essential action-oriented principles.

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Produktbeschreibung
The "New York Times"-bestselling author of "Words That Work" explains how communication excellence equals success, and how top performers in all areas of American life win by utilizing superb communication skills adopting essential action-oriented principles.
Autorenporträt
Frank Luntz is one of the most respected communication professionals in America today. He has written, supervised, and conducted more than a thousand surveys and focus groups for corporate and public affairs clients here and abroad. He has developed campaigns for Merrill Lynch, Federal Express, AT&T, Pfizer, and McDonalds. Dr. Luntz is the first resource media outlets turn to when they want to understand American voters. His recurring segments on MSNBC/ CNBC during the 2002 election cycle won an Emmy. He is a regular on Fox where he can be seen 1-3 times per week. Dr. Luntz lives in Alexandria, VA.