Death to All Sacred Cows - Fraser, Beau; Bernstein, David; Schwab, Bill
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Written by advertisers, this book demonstrates just how wrong most conventional business wisdom is. From branding to leadership to hiring, no sacred cow is left standing.

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Produktbeschreibung
Written by advertisers, this book demonstrates just how wrong most conventional business wisdom is. From branding to leadership to hiring, no sacred cow is left standing.
Autorenporträt
The authors practice their own theories of business every day at their own cutting edge advertising agency, The Gate Worldwide. The Gate Worldwide has offices all around the world, including New York, London, Johannesburg, Singapore, and Shanghai. Visit them at thegateworldwide.com. Beau Fraser is managing director of the New York office of The Gate Worldwide. David Bernstein is Executive Creative Director of the New York office of The Gate Worldwide. Bill Schwab also works out of the The Gate Worldwide's New York offices, and has overseen campaigns for BMW, Reebok, Campbell Soup, and Nikon.