Avivah Wittenberg-Cox, Alison Maitland

Why Women Mean Business

Understanding the Emergence of Our Next Economic Revolution

• Broschiertes Buch

Produktbeschreibung

Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability.
Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising and envious results.

The optimisation of women's talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today's corporate leaders. Reading Why Women Mean Business will be an important first step.

Produktdetails

• Verlag: Wiley & Sons
• Artikelnr. des Verlages: 14574950000
• 1. Auflage
• Seitenzahl: 392
• Erscheinungstermin: 1. November 2009
• Englisch
• Abmessung: 215mm x 136mm x 34mm
• Gewicht: 420g
• ISBN-13: 9780470749500
• ISBN-10: 0470749504
• Artikelnr.: 26564797

Autorenporträt

Avivah Wittenberg-Cox is CEO of the leading Gender Consultancy, 20-First. Alison Maitland is a journalist and commentator. She was previously Management Writer at the Financial Times.

Inhaltsangabe

Foreword by Niall FitzGerald KBE. Acknowledgements. About the authors.
Chapter One: Womenomics. Chapter Two: Most of the talent. Chapter Three:
Much of the market. Chapter Four: Becoming "bilingual", what companies can
do. Chapter Five: Seven steps to successful implementation. Chapter Six:
Culture counts, what countries can do. Chapter Seven: Figuring out females.
Chapter Eight: Tomorrow's talent trends . . . today, "women friendly" means
"people friendly". Chapter Nine: Conclusion, from better business to a
better world? References and Further Reading. Index.

Rezensionen

"Wittenberg-Cox & Maitland have opened new ground (and) added a useful dimension to the debate" Management Today, February 2008)

"Offers many fascinating findings on the roles of women today... a highly collaborative book" (People Management, Thursday 7th February 2008)

"...a cheering alternative to the traditional whinge about men holding women back in the workplace" (Financial World, February 2008)

"step-by-step guide for mangers on how to create growth by valuing the input of both women and men" (theglasshammer.com. Tuesday 5th February 2008)

" need Maitland and Wittenberg-Cox to spell out the persistence of "soft" barriers and spur the politicians to demand reforms." (commentisfree.guardian.co.uk)

"At least someone is talking sense, and we shouldn't be surprised that it's a woman." (Scotland On Sunday, Monday 11th February 2008)

"Why Women Mean Business is an innovative and stimulating book." (Financial Times, Tuesday 26th February 2008)

"[The authors] make a convincing case for more women in senior business roles. The case is supported by sound research." (Financial Times, Thursday 28th February 2008)

"...offers practical advice, backed up by case studies and statistics." (Director, March 2008)

"This powerful new book brings together...the multiplicity of opportunities available to companies that really understand what motivates women..." (The Business Channel Newsletter, March 2008)