Vender Con Pnl: Una Ventaja Oculta = The Unfair Advantage - Lakin, Duane
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It gives ideas and exercises applying NLP (neurolinguistic programming) to sales and marketing. It includes "how-to" ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations. It offers techniques based on a workshop that has been presented to CEOs and sales professionals in over 500 companies in North America and England.

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Produktbeschreibung
It gives ideas and exercises applying NLP (neurolinguistic programming) to sales and marketing. It includes "how-to" ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations. It offers techniques based on a workshop that has been presented to CEOs and sales professionals in over 500 companies in North America and England.