Uncopyable: How to Create an Unfair Advantage Over Your Competition (New Edition, Updated & Revised) - Miller, Steve
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"Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition. The solution? You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else. In Uncopyable, Steve Miller ... argues that new advantage isn't found by going 'outside the box'--you must actually build your own box. Uncopyable will guide you to achieving an unfair and enduring competitive advantage"--Publisher marketing.…mehr

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"Almost all industries today struggle with the increasing commoditization of their products and services, putting considerable pressure on prices and margins, leading to fiercer competition. The solution? You must create an Uncopyable Attachment with your customers. They must see you as not only delivering a superior product but also as a high-value relationship they simply cannot get anywhere else. In Uncopyable, Steve Miller ... argues that new advantage isn't found by going 'outside the box'--you must actually build your own box. Uncopyable will guide you to achieving an unfair and enduring competitive advantage"--Publisher marketing.