Walter D. Barndt

User-Directed Competitive Intelligence

Closing the Gap Between Supply and Demand

• Gebundenes Buch

Produktbeschreibung

This is the first book to address the real issues and problems confronting the competitive intelligence industry today. It pinpoints the reason why competitive intelligence is on hold in corporate America and offers practical advice and solutions to position competitive intelligence systems as the systems of choice for intelligence users. The key is to stimulate demand and the author tells us why and how. A must read for intelligence providers, for managers and intelligence users, and for management program faculty and students in our colleges and universities. The author identifies missing links in the system--purpose, domain, terminology, and research. He identifies value-added opportunities for strengthening competitive intelligence programs by focusing on user needs and benefits. How to define and measure the benefits of a Competitive Intelligence program, as the primary source of competitive advantage, the key question plaguing intelligence providers, is addressed and answered.

Produktdetails

• Verlag: Bloomsbury 3PL
• Seitenzahl: 204
• Erscheinungstermin: 21. September 1994
• Englisch
• Abmessung: 222mm x 145mm x 15mm
• Gewicht: 396g
• ISBN-13: 9780899307817
• ISBN-10: 0899307817
• Artikelnr.: 25587741

Autorenporträt

WALTER D. BARNDT, JR. is Professor of Management, The Hartford Graduate Center. Since 1983, he has taught the only continuous competitive intelligence course in a U.S. graduate school management program. He serves as a director of the Society of Competitive Intelligence Professionals and has published recent articles in The Competitive Intelligence Review, The Journal of the Association of Global Strategic Information, and The Journal of Business Strategy.

Inhaltsangabe

Forword Preface Introduction: Processes and Programs Missing Links in the
System: Purpose Missing Links in the System: Terminology Missing Links: the
System and the Intelligence User Missing Links and Adding Value/The System
and the Intelligence Provider Adding Value to the Program: Intelligence and
Counterintelligence Adding Value to the Program: Competitor Profiling and
Competitive Intelligence Adding Value to the Program: Personality
Profiling. A Model Adding Value to the Program: The Intelligence Triad.
Linking the Industry Player Reports from the Battlefield Appendix A:
Business Intelligence Study Center Survey Appendix B: CI Research and
Research Issues Selected Bibliography Index