John J. Mcgonagle, Carolyn M. Vella

The Manager's Guide to Competitive Intelligence

• Gebundenes Buch

Produktbeschreibung

There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client-his or her employer-and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them. Competitive intelligence (CI) is now becoming a mature profession. With that maturation comes the need to develop and understand the how's and why's of managing CI, as distinguished from understanding how CI works. There is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one client-his or her employer-and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them. In addition to providing hints on diagnosing individual situations, many forms and checklists that the manager can use immediately are included.

Produktdetails

• Verlag: Bloomsbury 3PL
• Seitenzahl: 268
• Erscheinungstermin: 5. September 2000
• Englisch
• Abmessung: 240mm x 161mm x 19mm
• Gewicht: 572g
• ISBN-13: 9781567205718
• ISBN-10: 1567205712
• Artikelnr.: 21753620

Autorenporträt

John J. McGonagle, Carolyn M. Vella

Inhaltsangabe

Introduction The Basics of CI and What They Mean to a Manager Just How Good
Are You? Staff Structure Missions and Images Dealing with Other Units
Training Legal and Ethical Issues Internal Client Management An Overview of
Managing Data Gathering Tips on Managing Analysis Effectively Communicating
CI Dissemination of the Finished CI Growth and Development Going Outside
for Help Measuring CI's Impact on the Firm Special Cases Key References