Tuning Into Mom - Clements, Michal; Thompson, Teri Lucie
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Written by two leading marketers, this provides a new approach to understanding the "American Mom” market, examining the effect of age of the eldest child on women's values and attitudes to food, exercise, education, health, technology, and fashion. The authors examine the mom's influence on (or control of) the purchasing habits of children of all ages; from infants and toddlers to young adults. In doing so, it brings focus to the frequently-overlooked purchase influence of moms on teenagers.

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Produktbeschreibung
Written by two leading marketers, this provides a new approach to understanding the "American Mom” market, examining the effect of age of the eldest child on women's values and attitudes to food, exercise, education, health, technology, and fashion. The authors examine the mom's influence on (or control of) the purchasing habits of children of all ages; from infants and toddlers to young adults. In doing so, it brings focus to the frequently-overlooked purchase influence of moms on teenagers.
Autorenporträt
Michal Clements is a senior principal at the leading growth strategy consulting firm, The Cambridge Group, based in Chicago. She previously founded Insight to Action, a firm focused on building brands through insights that result in specific business-building actions. Teri Lucie Thompson is chief marketing officer and vice president for marketing and media at Purdue University. She previously served as vice president of marketing for Safeco, and held a number of marketing leadership roles at State Farm Insurance, where she spearheaded the company's efforts in marketing to women. Both women are founding board members of the Marketing to Moms Coalition and co-creators of the annual State of the American Mom survey.