This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.
This book is a collection of cutting-edge essays by leading exponents of consumer research from Europe and America. Topics covered include: marketing in cyberspace, poststructuralism in marketing, semiotics and marketing and much more.
Eric J. Arnould University of South Florida USA Russell W. Belk University of Utah USA Stephen Brown University of Ulster Richard Elliott St. Anne's College Oxford Basil Englis Berry College Mt. Berry USA A. Fuat Firat Arizona State University USA Gordon R. Foxall Birmingham Business School University of Birmingham Morris B. Holbrook Columbia University USA Laurie Meamber University of California Irvine USA David Glen Mick University of Wisconsin USA Stephanie O'Donohoe University of Edinburgh Rhona Reid University of Ulster Coleraine Mark Ritson University of Lancaster Michael R. Solomon Auburn University Alabama USA Barbara B. Stern Rutgers The State University of New Jersey USA Craig J. Thompson University of Wisconsin - Madison USA Darach Turley Dublin City University Caroline Tynan Nottingham Trent University Alladi Venkatesh University of California Irvine USA.
Eric J. Arnould University of South Florida USA Russell W. Belk University of Utah USA Stephen Brown University of Ulster Richard Elliott St. Anne's College Oxford Basil Englis Berry College Mt. Berry USA A. Fuat Firat Arizona State University USA Gordon R. Foxall Birmingham Business School University of Birmingham Morris B. Holbrook Columbia University USA Laurie Meamber University of California Irvine USA David Glen Mick University of Wisconsin USA Stephanie O'Donohoe University of Edinburgh Rhona Reid University of Ulster Coleraine Mark Ritson University of Lancaster Michael R. Solomon Auburn University Alabama USA Barbara B. Stern Rutgers The State University of New Jersey USA Craig J. Thompson University of Wisconsin - Madison USA Darach Turley Dublin City University Caroline Tynan Nottingham Trent University Alladi Venkatesh University of California Irvine USA.
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