Trust Me, PR Is Dead - Phillips, Robert
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An analysis of the fall of Public Relations, arguing for the rise of Public Leadership as an alternative model for communications, and offering tools and advice for how to survive in this new world. Billed as "Freakonomics" for the PR industry.

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Produktbeschreibung
An analysis of the fall of Public Relations, arguing for the rise of Public Leadership as an alternative model for communications, and offering tools and advice for how to survive in this new world. Billed as "Freakonomics" for the PR industry.
Autorenporträt
Robert Phillips has been advising global corporations and writing, publishing and speaking on the future of communications for over 25 years. He is Head of Chambers at Jericho Chambers; a Visiting Professor at Cass Business School, London; and co-author of Citizen Renaissance (2008). Robert has been working at the leading edge of communications since co-founding Jackie Cooper Public Relations in 1987. He is the former (EMEA) President & CEO of Edelman - the world's largest Public Relations firm - and Global Chair of its Public Engagement & Future Strategies group.