Ray Hanania

PoweR PR

Ethnic Activists Guide to Strategic Communications

• Broschiertes Buch

Produktbeschreibung

PoweR PR is a simple to follow blueprint for Ethnic and Minority Activists to help them develop strategic communications plans to overcome the bias in the mainstream news media to advance their narrative. The mainstream news media is biased, especially against "minority minorities." This book helps you write the message and create the products to help promote the message directly to the target audience. It details the 10 Fundamentals of Strategic Communications. PoweR PR is authored by award winning veteran former Chicago City Hall reporter and columnist Ray Hanania, an American Arab. The book is based on Hanania's nearly 40 years of frontline experience in journalism and strategic communications in overcoming biases in the journalism profession. You can get more information and updates at www.UrbanStrategiesGroup.com

Produktdetails

• Verlag: Lulu.com
• Seitenzahl: 334
• Erscheinungstermin: 10. April 2012
• Englisch
• Abmessung: 246mm x 189mm x 18mm
• Gewicht: 648g
• ISBN-13: 9781329450110
• ISBN-10: 1329450116
• Artikelnr.: 44946399

Autorenporträt

I live in a constant state of fear. I grew up in an age of fright, hiding under my desk in school to prevent radiation poisoning during a nuclear atomic blast. Sputnik cruising in the night sky made me restless in my sleep. The growth of the news media only made the fear worsen. There was death and devastation on nearly every page. And then television brought it to me in living color. Hollywood took it from the TV box and splashed it across the big screen. Technology changed it all from reports of yesterday's news to instant delivery everywhere I turned. Soon, I was living the terror. On September 11, 2001, I was sitting comfortably in my 2000 Lincoln LS, what I felt was the supreme evolution of the new millennium. I was heading downtown to my job as vice president of Public Affairs for a Chicago communications agency. I had opened up the full eight cylinders of the silver car, cruising down the Stevenson Expressway (I-55) during rush hour traffic at a stop-and-go pace of 20 miles per hour. My cellular telephone was in my right hand against my ear, oblivious to reports of cancer-caused brain damage. The radio news dial was set to 91.4 FM, the local NPR affiliate, WBEZ. My left hand casually rested on the steering wheel when the news broke in at around 7:48 AM. A "small plane" had struck one of the towers of the World Trade Center. It was as if my older brother had just jumped out from behind a wall, startling me into pure white-faced shock as a child decades before. "My God. Please don't let this be an act of terrorism," I prayed. I just couldn't take it again. Minutes later, I thought my worst fears had been realized when the announcer reported that a second jet had slammed into the second tower and then disintegrated into a massive ball of flames and black smoke. I thought they were my worst fears realized, but they were not. Everyday after for more than a month, it just got worse. This book had originally been written as a sort of therapy after the April 1996 bombing of the Murrah Federal building in Oklahoma City. That bombing left a scar I could never erase, but it was never as powerful a moment in time as was the exact moment that I heard my school mate yell to me from across the Joseph Warren Elementary school playground that "The President was assassinated." The moment was burned into my mind forever. The car crash death of Britain's Princess Di was another moment of searing memory that could never be erased. ...