Andere Kunden interessierten sich auch für
![Brand Equity: Consumer Based Brand Equity In Practice]( "Brand Equity: Consumer Based Brand Equity In Practice")
Brand Equity: Consumer Based Brand Equity In Practice32,99 €![Brand Equity: A Consumer Perspective]( "Brand Equity: A Consumer Perspective")
Brand Equity: A Consumer Perspective36,99 €![Critical Evaluation of L.P. Baltes¿ Statement and Discussion of Its Implications for Digital Marketers]( "Critical Evaluation of L.P. Baltes¿ Statement and Discussion of Its Implications for Digital Marketers")
Critical Evaluation of L.P. Baltes¿ Statement and Discussion of Its Implications for Digital Marketers18,95 €![An examination of factors leading to abating customer loyalty towards magazine subscriptions]( "An examination of factors leading to abating customer loyalty towards magazine subscriptions")
An examination of factors leading to abating customer loyalty towards magazine subscriptions47,95 €![The Damaging Effect of Brand Overexposure. On Brand Equity Dimensions of Luxury Streetwear Brands]( "The Damaging Effect of Brand Overexposure. On Brand Equity Dimensions of Luxury Streetwear Brands")
The Damaging Effect of Brand Overexposure. On Brand Equity Dimensions of Luxury Streetwear Brands48,95 €![Positioning and Opportunity Assessment Report with main focus on Germany, China, USA, New Zealand]( "Positioning and Opportunity Assessment Report with main focus on Germany, China, USA, New Zealand")
Positioning and Opportunity Assessment Report with main focus on Germany, China, USA, New Zealand19,95 €![Customer Equity: Building and Managing Relationships as Valuable Assets]( "Customer Equity: Building and Managing Relationships as Valuable Assets")
Customer Equity: Building and Managing Relationships as Valuable Assets37,99 €
Scientific Essay from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, , language: English, abstract: A strong brand, having high brand equity generates higher revenue for the company. Brand Equity, as evidenced, results from a strong mental association that the customer links with the brand. It can be considered as the sum of customers' assessments of a brand's intangible qualities. Therefore, it cannot be a true measure of the marketing efforts of a company, though it was perceived so long to be so. Customer Equity, of late, has been identified as a basis to build powerful customer-centric marketing programs, which are more effective in highly competitive business scenario. There are three drivers of customer equity-value equity, brand equity, and relationship equity. Today's turbulent business environment is in requirement of maximizing the value of a company's customer assets. This stresses further the importance of focusing on Customer Equity as a customer-centric approach, rather than on Brand Equity, basically a product-centered approach.