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Drawing from successful examples of customer equity in a variety of industries, the authors provide a unifying framework and practical tools for measuring customer value--the potential profitability of each customer to the company.

Produktbeschreibung
Drawing from successful examples of customer equity in a variety of industries, the authors provide a unifying framework and practical tools for measuring customer value--the potential profitability of each customer to the company.
Autorenporträt
Robert C. Blattberg is a Professor at Northwestern's Kellogg Graduate School of Management in Chicago.