The Virus Paradigm - Marchesini, Roberto
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In recent years, the word 'virus' has lost its biological perimeter of reference to acquire a much broader - could say 'paradigmatic' - meaning. This Element aims to shed light on how virality has become the most powerful metaphor available to describe very different phenomena.

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Produktbeschreibung
In recent years, the word 'virus' has lost its biological perimeter of reference to acquire a much broader - could say 'paradigmatic' - meaning. This Element aims to shed light on how virality has become the most powerful metaphor available to describe very different phenomena.