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It is important to understand this phenomenon of social networks in our digital world and their uses in startups; the latter use them massively to make themselves known most of the time. We are in an era where the place of the entrepreneur and especially of innovation is more and more important. Our current society, especially in France, is seeing the development of a term and a way of working that is different from what we have experienced for many years: the startup. Coupled with this is the increasingly massive expansion of social networks, their uses and functionalities. Digital and innovation are taking part in our organizational landscape. So let's try to understand together how an auto-entrepreneur, or startuper uses his personal social networks to promote his startup and use its social networks. This book will answer all these questions thanks to testimonials from professionals and everyday life!