Marie Domene

The use of sensory marketing

And its influence on the buying act

• Broschiertes Buch

Produktbeschreibung

Does sensory marketing influence our buying act? Are we manipulated by the techniques and practices of the brands?This thesis aims to present sensory marketing, detail the consumer experience and finally expose the limits and perspectives of this technique. Sensory marketing is a technique that is becoming more and more common and will certainly develop further in the future. This technique will take an innovative and important place among the various communication tools. Marketing is a tool that has a real potential as well as limits that must always be checked and understood. Consumers have a choice about what they do in the store, they are fully aware of what they are doing and they decide on their actions.However, they are faced with a multimedia pressure that is becoming more and more present and that drowns them in an overload of information that irritates them. We must therefore be careful not to create a certain saturation in terms of sales techniques so as not to put consumers off.

Produktdetails

• Verlag: Our Knowledge Publishing
• Seitenzahl: 104
• Erscheinungstermin: 22. September 2021
• Englisch
• Abmessung: 220mm x 150mm x 7mm
• Gewicht: 173g
• ISBN-13: 9786204102184
• ISBN-10: 6204102184
• Artikelnr.: 62622037

Autorenporträt

Marie Domene est née à Toulouse. Après un BTS en communication elle s'oriente vers une Licence Européenne de Communication et d'Information à l'Institut Catholique de Toulouse qui lui permettra de développer ce mémoire. Après un Master 2 en Marketing Digital, elle est désormais Chargée de marketing et communication.