The Strategy and Tactics of Pricing - Nagle, Thomas T. (Deloitte Consulting, USA); Muller, Georg; Gruyaert, Evert
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The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.

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The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.