Thomas T. Nagle, Georg Müller, Evert Gruyaert

The Strategy and Tactics of Pricing (eBook, ePUB)

A Guide to Growing More Profitably

• Format: ePub

Produktbeschreibung

The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.

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Produktdetails

• Verlag: Taylor & Francis
• Seitenzahl: 360
• Erscheinungstermin: 31. Juli 2023
• Englisch
• ISBN-13: 9781000915969
• Artikelnr.: 68379492

Autorenporträt

Thomas T. Nagle, Ph.D., was a Professor at the University of Chicago and at Boston University when he authored the first edition of The Strategy and Tactics of Pricing (1987). In the nearly four decades since, his experience as a pricing consultant, author, and trainer is reflected in subsequent editions. He founded the Strategic Pricing Group which became part of Monitor in 2005 and Monitor Deloitte in 2011. Dr. Nagle is now semi-retired and living in Miami, FL.

Georg Müller, Ph.D., is a Managing Director at Deloitte Consulting, specializing in driving top-line margin improvement through strategic pricing. He leads the firm's pricing and revenue management practice. He has been a colleague and collaborator with Dr. Nagle for over two decades and is the lead author of this revised edition. He also leads executive development programs on strategic pricing at leading universities.

Evert Gruyaert is a Principal with Deloitte Consulting in the Customer Strategy practice. His work focuses on creating organic growth strategies through analytics, pricing, trade promotion management, and sales effectiveness. He is a frequent guest lecturer at business schools and conferences and has published articles in multiple journals.

Inhaltsangabe

1. Strategic Pricing 2. Economic Value 3. Price and Value Communication 4.
Price Structure 5. Pricing Policy 6. Price Competition 7. Price Level 8.
Measurement of Price Sensitivity 9. Financial Analysis 10. Specialized
Strategies 11. Creating a Strategic Pricing Capability 12. Ethics and the
Law