Sami Finne, Hanna Sivonen

The Retail Value Chain

How to Gain Competitive Advantage Through Efficient Consumer Response (ECR) Strategies

• Buch mit Leinen-Einband

Produktbeschreibung

Analyzes the changes in the retail industry and the strategic options now open to companies. This book describes the key concepts of Efficient Consumer Response and presents several illustrative cases to demonstrate the results.

Produktdetails

• Verlag: Kogan Page
• Artikelnr. des Verlages: 2548
• Seitenzahl: 386
• Erscheinungstermin: 1. Januar 2009
• Englisch
• Abmessung: 240mm x 161mm x 25mm
• Gewicht: 845g
• ISBN-13: 9780749454562
• ISBN-10: 0749454563
• Artikelnr.: 24425003

Autorenporträt

Sami Finne is a principal consultant and the sector leader for the Retail & Consumer Products sector in Capgemini Consulting Finland, a member of the leadership team and Sales Director of Capgemini Consulting Finland, and a visiting lecturer at the Helsinki School of Economics and Helsinki University.

Inhaltsangabe

• • Chapter - 00: Introduction;
  • Chapter - 01: Change drivers in the retail value chain;
  • Chapter - 02: Retail formats;
  • Chapter - 03: Collaboration in the retail value chain;
  • Chapter - 04: Demand management;
  • Chapter - 05: Store operations;
  • Chapter - 06: Information technology trends in the retail value chain;
  • Chapter - 07: Loyalty programmes and shopper information sharing;
  • Chapter - 08: The future