L. J. Shrum is Professor and Chair of Marketing at the University of Texas at San Antonio. He received his PhD from the University of Illinois in Communication and his MS in Advertising. He is Past President of the Society for Consumer Psychology. His current research focuses on the multiple roles of the self in consumer judgment.
Inhaltsangabe
L. J. Shrum What's So Special About Entertainment Media and Why Do We Need a Psychology For It?: An Introduction to The Psychology of Entertainment Media. Part 1. Embedding Promotions within Entertainment Media: Product Placement Effects and How They Work.J. A. McCarty T. M. Lowrey Product Integration: Current Practices and New Directions. E. Cowley As a Backdrop Part of the Plot or a Goal in a Game: The Ubiquitous Product Placement. L. Owen H. Hang S. Auty C. Lewis Children's Processing of Embedded Brand Messages: Product Placement and the Role of Conceptual Fluency. M. R. Nelson M. K. J. Waiguny Psychological Processing of In-Game Advertising and Advergaming: Branded Entertainment or Entertainment Persuasion?. Part 2. The Programs between the Ads: The Persuasive Power of Entertainment Media. L. J. Shrum J. Lee The Stories TV Tells:How Fictional TV Narratives Shape Normative Perceptions and Personal Values. J. Carpenter M. C. Green Flying With Icarus: Narrative Transportation and the Persuasiveness of Entertainment. K. E. Dill M. C. R. Burgess Seeing is Believing: Towards a Theory of Media Imagery and Social Learning (MISL). C. A. Russell D. W. Russell Alcohol Messages in Television Series: Content and Effects. E. Strahan V. M. Buote A. E. Wilson Selling Beauty: The Hidden Cost to Women's Self-Worth Relationships and Behavior. J. A. Maier D. A. Gentile Learning Aggression through the Media: Comparing Psychological and Communication Approaches. G. Comstock J. Powers Paths from Television Violence to Aggression: Reinterpreting the Evidence.
L. J. Shrum What's So Special About Entertainment Media and Why Do We Need a Psychology For It?: An Introduction to The Psychology of Entertainment Media. Part 1. Embedding Promotions within Entertainment Media: Product Placement Effects and How They Work.J. A. McCarty T. M. Lowrey Product Integration: Current Practices and New Directions. E. Cowley As a Backdrop Part of the Plot or a Goal in a Game: The Ubiquitous Product Placement. L. Owen H. Hang S. Auty C. Lewis Children's Processing of Embedded Brand Messages: Product Placement and the Role of Conceptual Fluency. M. R. Nelson M. K. J. Waiguny Psychological Processing of In-Game Advertising and Advergaming: Branded Entertainment or Entertainment Persuasion?. Part 2. The Programs between the Ads: The Persuasive Power of Entertainment Media. L. J. Shrum J. Lee The Stories TV Tells:How Fictional TV Narratives Shape Normative Perceptions and Personal Values. J. Carpenter M. C. Green Flying With Icarus: Narrative Transportation and the Persuasiveness of Entertainment. K. E. Dill M. C. R. Burgess Seeing is Believing: Towards a Theory of Media Imagery and Social Learning (MISL). C. A. Russell D. W. Russell Alcohol Messages in Television Series: Content and Effects. E. Strahan V. M. Buote A. E. Wilson Selling Beauty: The Hidden Cost to Women's Self-Worth Relationships and Behavior. J. A. Maier D. A. Gentile Learning Aggression through the Media: Comparing Psychological and Communication Approaches. G. Comstock J. Powers Paths from Television Violence to Aggression: Reinterpreting the Evidence.
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