This book analyses the power structure of the Hollywood film business and its general modes of behaviour. More specifically, the work analyses how the largest Hollywood firms attempt to control social creativity such that they can mitigate the financial risks inherent in the art of filmmaking.
This book analyses the power structure of the Hollywood film business and its general modes of behaviour. More specifically, the work analyses how the largest Hollywood firms attempt to control social creativity such that they can mitigate the financial risks inherent in the art of filmmaking.
James McMahon currently teaches at the University of Toronto, Canada. His main research interests are the Hollywood ¿lm business, New Hollywood cinema, social theories of mass culture, political economic theory, and the relationship between institutional power and cultural practices.
Inhaltsangabe
1 Introduction I 2 The economics politics separation and Marxism 3 Capital and the study of mass culture 4 A power theory of mass culture II 5 Applying the capital as power approach to Hollywood 6 The risk of aesthetic overproduction 7 The Rise of a Confident Hollywood 8 The institution of high concept cinema 9 Conclusion
1 Introduction I 2 The economics-politics separation and Marxism 3 Capital and the study of mass culture 4 A power theory of mass culture II 5 Applying the capital-as-power approach to Hollywood 6 The risk of aesthetic overproduction 7 The Rise of a Confident Hollywood 8 The institution of high-concept cinema 9 Conclusion
1 Introduction I 2 The economics politics separation and Marxism 3 Capital and the study of mass culture 4 A power theory of mass culture II 5 Applying the capital as power approach to Hollywood 6 The risk of aesthetic overproduction 7 The Rise of a Confident Hollywood 8 The institution of high concept cinema 9 Conclusion
1 Introduction I 2 The economics-politics separation and Marxism 3 Capital and the study of mass culture 4 A power theory of mass culture II 5 Applying the capital-as-power approach to Hollywood 6 The risk of aesthetic overproduction 7 The Rise of a Confident Hollywood 8 The institution of high-concept cinema 9 Conclusion
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