An account of global business domination that reveals the thinking processes and planning techniques of prominent companies, showing why they work, and how any company can benefit from them. This book uses case studies of strategic thinking in action.
An account of global business domination that reveals the thinking processes and planning techniques of prominent companies, showing why they work, and how any company can benefit from them. This book uses case studies of strategic thinking in action.
McGraw-Hill authors represent the leading experts in their fields and are dedicated to improving the lives, careers, and interests of readers worldwide
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INTRODUCTION Part 1: The Art of Strategic Thinking Chapter 1: Analysis- The Starting Point Chapter 2: Four Routes to Strategic Advantage Chapter 3: Focusing on Key Factors Chapter 4: Building on Relative Superiority Chapter 5: Pursuing Aggressive Initiatives Chapter 6: Exploiting Strategic Degrees of Freedom Chapter 7: The Secret of Strategic Vision Part 2: Buidling Successful Strategies Chapter 8: The Strategic Triangle Chapter 9: Customer-Based Strategies Chapter 10: Corporate-Based Strategies Chapter 11: Competitor-Based Strategies Chapter 12: Corporate Strategy > Chapter 13: Understanding the Economic Environment Chapter 14: Coping with Strategic Change Chapter 15: Japan: Myths and Realities Chapter 16: Foresighted Decision Making Chapter 17: A Strategic Success Formula?
