Peter Montoya, Tim Vandehey

The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace

• Broschiertes Buch

Produktbeschreibung

The international bestseller--now updatedfor an even bigger, brand-savvy market

Produktdetails

• Verlag: McGraw-Hill Education - Europe
• Seitenzahl: 288
• Erscheinungstermin: 16. November 2008
• Englisch
• Abmessung: 227mm x 159mm x 18mm
• Gewicht: 434g
• ISBN-13: 9780071597500
• ISBN-10: 0071597506
• Artikelnr.: 23885246

Autorenporträt

Peter Montoya is a world-renowned speaker, trainer, and media expert on Personal Branding. Tim Vandehey is an established freelance author, branding writer, and coauthor who has written or edited more than 15 nonfiction books.

Inhaltsangabe

Part 1: DNA of a Personal Brand
Part 2: The Brand with Three Brains
Part 3: Anatomy of a Personal Brand
Part 4: It's Alive!