The Guiding Purpose Strategy - Kramer, Markus
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The Guiding Purpose Strategy is a stimulating deep-dive into the transformational power of Purpose.

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Produktbeschreibung
The Guiding Purpose Strategy is a stimulating deep-dive into the transformational power of Purpose.
Autorenporträt
Markus Kramer is Managing Partner at Brand Affairs, a consulting agency specializing in advising boards and executives on all aspects of transformational growth through strategic positioning and holistic brand- and reputation management. Kramer works with brands such as Harley-Davidson, DHL, Aston Martin, banks and financial institutions, governments, NGOs, startups and many more. He is a visiting Associate Professor in Brand Management at Cass Business School in London and a recognized thought leader in the fast-paced world of cutting-edge brand management. Kramer holds degrees from the University of California at Berkeley and an MBA from the University of Oxford.