Grant David McCracken

Culture and Consumption II

Markets, Meaning, and Brand Management

• Broschiertes Buch

Produktbeschreibung

Like McCracken's previous volume, this new book is an engaging, informative, and eye-opening foray into modern consumer culture.

Produktdetails

• Verlag: Indiana University Press
• Seitenzahl: 240
• Erscheinungstermin: 22. Juli 2005
• Englisch
• Abmessung: 231mm x 160mm x 19mm
• Gewicht: 395g
• ISBN-13: 9780253217615
• ISBN-10: 025321761X
• Artikelnr.: 21748416

Autorenporträt

Grant McCracken is a member of The MIT Laboratory for Branding Cultures and a visiting scholar at McGill University and author of several books, including Culture and Consumption (IUP, 1988), Big Hair, and Transformation.

Inhaltsangabe

Contents
Acknowledgments
I. Introduction
1. Living in the Material World
2. On Oprah
II. Homes
3. The Drew Bledsoe Paradox: The Mysterious Home Economics of Homo
economicus
4. Homeyness: A Cultural Account of One Constellation of Consumer Goods and
Meanings
III. Automobiles
5. Calling Grease
6. When Cars Could Fly: Raymond Loewy, John Kenneth Galbraith, and the 1954
Buick
IV. Celebrities
7. Marilyn Monroe, Inventor of Blondness
8. Who Is the Celebrity Endorser? Cultural Foundations of the Endorsement
Process
V. Museums
9. The Strange Power of Uncle Meyer's Wallet
10. Culture and Culture at the Royal Ontario Museum: An Anthropological
Approach to a Marketing Problem
VI. Advertising
11. Taking Madison Avenue by Storm
12. Advertising: Meaning versus Information
VII. Marketing
13. Sarah Zupko, Meet Mrs. Woolworth
14. Meaning-Management: An Anthropological Approach to the Creation of
Value
Bibliography
Index